A Ticket: A Promotional Material

A Ticket: A Promotional Material

By: Nellie Tanglib

A ticket is defined to be a printed piece of cardboard or paper showing that the holder is entitled to admission to a place of public entertainment or a sports facility.       Moreover, a ticket is more like a passes to actually enter a public facility. A ticket can also be a printed piece of cardboard or paper showing that the holder is entitled to be traveling on a means of transport. In terms of a ticket being a notification of traffic offense, it is also a printed notice which means that there is a traffic or a parking offense that has been committed which involves a fine to be paid. Also, a ticket can also be that of a label or a tag if it is a small piece of card attached to an article which includes the price or detail of a certain product. In addition, a ticket can also be referred to as a list of candidates put forward by one party or group in an election in terms of a group of candidates running together in politics.

However, the ticket referred to in this article is the ticket that is printed in a piece of cardboard or paper showing that the holder is entitled to admission to a place of public entertainment or a sports facility. In this article, ticket is referred to as one of the materials used in promoting an event or activity. Also, a ticket is referred to as one of those which are used in communicating to various audiences an event or an activity.

In various activities, there are various ways in promoting or communication it to other people. Some of which is through social media and other Information, Education and Communication (IEC) materials. One of which is through the ticket of the event itself. We, humans, often believe that to see is to believe. Let’s say for example, a certain individual is informed and at the same time persuaded to attend such event through a ticket. In this sense, a ticket serves as a ‘proof’ or ‘evidence’ that an event is actually going to happen. Moreover, a ticket may contain some details such as the venue, the time, the title of the activity, the theme in some instances, and other important details that may be included.

A ticket, if bought by a buyer, can be a way of others to know about the event. Let’s put it this way, a certain buyer bought a ticket and showed it to another or asked another person to accompany him/her in that event. In this case, the event is made known to another other and can possibly be known to another other. Also, in selling a ticket, the seller is more like ‘responsible’ or in charge of explaining or giving a little detail on what is expected in the event or what benefit could a buyer get from buying such ticket or passes.

In promoting an event like that of a variety show, it involves something more close on advertising or designing a way to make it known to others and to persuade them to join the event or activity. More importantly, a ticket may not be as effective like that of the social media but can still be a means of promoting a certain event or activity.